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Published in:

Volume 5 Issue 4
April-2018
eISSN: 2349-5162

Unique Identifier

JETIR1804135

Page Number

673-677

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Title

A critical discourse analysis of PM Modi's political speech on "swach bharat"

ISSN

2349-5162

Cite This Article

"A critical discourse analysis of PM Modi's political speech on "swach bharat"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.673-677, April-2018, Available :http://www.jetir.org/papers/JETIR1804135.pdf

Abstract

The close relation between language and ideology has always been a recursive subject of study among linguists. Politicians usually tend to depend on language manipulation in order to convey certain messages. They talk about a topic, supposedly known for granted, while the receiver is not so familiar as the status quo requires. Using critical discourse analysis, the present study tries to determine the presuppositions and entailments, and hence the ideology, in a speech delivered by the Prime Minister of India, Shree Narendra Modi. The speech is an appeal from Modi to India. Upon a closer scrutiny, the findings of this study reveal that the prime Minister Narendra Modi attempted to use different categories of persuasive strategies in order to achieve political and ideological aims.

Key Words

presupposition, discourse analysis, entailment, ideology, language, power, ideology.

Cite This Article

"A critical discourse analysis of PM Modi's political speech on "swach bharat"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp673-677, April-2018, Available at : http://www.jetir.org/papers/JETIR1804135.pdf

Publication Details

Published Paper ID: JETIR1804135
Registration ID: 181175
Published In: Volume 5 | Issue 4 | Year April-2018
DOI (Digital Object Identifier):
Page No: 673-677
ISSN Number: 2349-5162

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Cite This Article

"A critical discourse analysis of PM Modi's political speech on "swach bharat"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp673-677, April-2018, Available at : http://www.jetir.org/papers/JETIR1804135.pdf




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