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Published in:

Volume 7 Issue 3
March-2020
eISSN: 2349-5162

Unique Identifier

JETIR2003241

Page Number

1680-1687

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Title

The quality of the services and awareness level Among the customers of Public and Private Sector banks in Kerala

ISSN

2349-5162

Cite This Article

"The quality of the services and awareness level Among the customers of Public and Private Sector banks in Kerala ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.1680-1687, March-2020, Available :http://www.jetir.org/papers/JETIR2003241.pdf

Abstract

The study focused on the quality of services offered by the different banks as well as the level of awareness among the customers. For the purpose of the study, three districts from the state of Kerala was selected at random. 850 customers representing the three categories of banks; Public sector, Old Private sector and New Private sector banks respectively were selected for the study. The customers prefer to operate accounts with the banks that are closer to them. the customers were not aware about all the services offered by them. Therefore, the customers need to be educated regarding the services that were not commonly used.

Key Words

Service Quality, Public sector banks, Old Private sector banks, New Private sector banks, Awareness level.

Cite This Article

"The quality of the services and awareness level Among the customers of Public and Private Sector banks in Kerala ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp1680-1687, March-2020, Available at : http://www.jetir.org/papers/JETIR2003241.pdf

Publication Details

Published Paper ID: JETIR2003241
Registration ID: 229910
Published In: Volume 7 | Issue 3 | Year March-2020
DOI (Digital Object Identifier):
Page No: 1680-1687
ISSN Number: 2349-5162

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Cite This Article

"The quality of the services and awareness level Among the customers of Public and Private Sector banks in Kerala ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp1680-1687, March-2020, Available at : http://www.jetir.org/papers/JETIR2003241.pdf




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