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Published in:

Volume 7 Issue 5
May-2020
eISSN: 2349-5162

Unique Identifier

JETIR2005231

Page Number

642-651

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Title

BRANDS SURVIVE IN THE COVID-19 CRISIS: A REVIEW ANALYSIS

ISSN

2349-5162

Cite This Article

"BRANDS SURVIVE IN THE COVID-19 CRISIS: A REVIEW ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 5, page no.642-651, May-2020, Available :http://www.jetir.org/papers/JETIR2005231.pdf

Abstract

With the world confronting attempting times due to the coronavirus flare-up and a few nations reaching a stop, it is being anticipated that the monetary effect of COVID-19 will be like that of the worldwide budgetary emergency in 2008. It is clear for most brands to stay away from a hit on their business due to the once in a blue moon pandemic circumstance. Brands in the flying, friendliness, travel, oil and gas, eateries, and the retail divisions seem to have been affected the most. Nonetheless, there are a couple of names in certain enterprises that have seen a generous flood or if nothing else consistency, in the interest and gracefully of their contributions since the start of the pandemic, other than the undeniable ones like the food and the human services segments. This article ponders how a couple of endeavors in a portion of these divisions have acknowledged development in their business in any event, during the pandemic and the subsequent lock-down, how these undertakings, alongside the conduct changes of customers, will change the business and how taking appropriate marking and limited time quantifies now to make brand worth and trust in the psyches of shoppers would assist ventures with recapturing their development in the post COVID-19 period.

Key Words

COVID-19, Branding, Marketing, Impact of Business.

Cite This Article

"BRANDS SURVIVE IN THE COVID-19 CRISIS: A REVIEW ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp642-651, May-2020, Available at : http://www.jetir.org/papers/JETIR2005231.pdf

Publication Details

Published Paper ID: JETIR2005231
Registration ID: 231988
Published In: Volume 7 | Issue 5 | Year May-2020
DOI (Digital Object Identifier):
Page No: 642-651
ISSN Number: 2349-5162

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Cite This Article

"BRANDS SURVIVE IN THE COVID-19 CRISIS: A REVIEW ANALYSIS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 5, page no. pp642-651, May-2020, Available at : http://www.jetir.org/papers/JETIR2005231.pdf




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