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Published in:

Volume 7 Issue 10
October-2020
eISSN: 2349-5162

Unique Identifier

JETIR2010201

Page Number

1559-1569

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Title

ACHIEVING COMPETITIVE ADVANTAGE: CUSTOMER’S OPINION AND VALUES ABOUT LOGISTICS SERVICES

ISSN

2349-5162

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"ACHIEVING COMPETITIVE ADVANTAGE: CUSTOMER’S OPINION AND VALUES ABOUT LOGISTICS SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 10, page no.1559-1569, October-2020, Available :http://www.jetir.org/papers/JETIR2010201.pdf

Abstract

Purpose – The purpose of this paper is to analyse the customer’s views, expectations and ways of fulfilling them through supply chain management (SCM) practices Design/methodology/approach – Qualitative research adopting descriptive research design. some major SCM practices were extracted, These identified practices are then compared to explore the relationship between them for better understanding and application. Findings – strategies to improve customer service levels and, hence, business performance. Research limitations/implications – This paper focuses about application of QFD strategic technique on SCM, empirical study undertaken for identifying the same. Practical implications – The result of this paper will help in providing greater understanding of identified SCM practices that will lead to successful implementation of QFD on SCM Originality/value – Literature work carried on SCM practices and QFD process. Empirical study carried out to convey the established relationship between QFD and enhancing SCM practices. Paper type Empirical research review

Key Words

Total quality management, Supply chain management, Quality functional deployment, competitive advantage

Cite This Article

"ACHIEVING COMPETITIVE ADVANTAGE: CUSTOMER’S OPINION AND VALUES ABOUT LOGISTICS SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp1559-1569, October-2020, Available at : http://www.jetir.org/papers/JETIR2010201.pdf

Publication Details

Published Paper ID: JETIR2010201
Registration ID: 301846
Published In: Volume 7 | Issue 10 | Year October-2020
DOI (Digital Object Identifier):
Page No: 1559-1569
ISSN Number: 2349-5162

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Cite This Article

"ACHIEVING COMPETITIVE ADVANTAGE: CUSTOMER’S OPINION AND VALUES ABOUT LOGISTICS SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 10, page no. pp1559-1569, October-2020, Available at : http://www.jetir.org/papers/JETIR2010201.pdf




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