JETIREXPLORE- Search Thousands of research papers



Published in:

Volume 8 Issue 3
March-2021
eISSN: 2349-5162

Unique Identifier

JETIR2103054

Page Number

367-374

Share This Article


Title

SELF IMAGE,ATTITUDE FORMATION AND MALL REVISIT INTENTIONS : A PROPOSITIONAL MODEL AND RESEARCH AGENDA

ISSN

2349-5162

Cite This Article

"SELF IMAGE,ATTITUDE FORMATION AND MALL REVISIT INTENTIONS : A PROPOSITIONAL MODEL AND RESEARCH AGENDA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 3, page no.367-374, March-2021, Available :http://www.jetir.org/papers/JETIR2103054.pdf

Abstract

Modern shopping malls serve dual needs of shopping and entertainment. Modern shoppers are provided with choice, be it for shopping or entertainment. Mall visits are becoming more purpose driven than earlier times. Malls have to sustain their relevance and importance to induce shoppers to visit again and regularly. Novelty factors may not be adequate to sustain a competitive advantage.There is a need to understand the factors influencing mall revisit intentions,especially with respect to shoppers’self-image. This paper explores the need for such research and sets out a propositional agenda for research into the relationship between self-image and mall revisit intentions,especially in an emerging economy such as India where there has been a proliferation of shopping malls over the last two decades. Research a genda herein proposed may lead to new knowledge for academicians and practitioners alike.

Key Words

Cite This Article

"SELF IMAGE,ATTITUDE FORMATION AND MALL REVISIT INTENTIONS : A PROPOSITIONAL MODEL AND RESEARCH AGENDA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp367-374, March-2021, Available at : http://www.jetir.org/papers/JETIR2103054.pdf

Publication Details

Published Paper ID: JETIR2103054
Registration ID: 306623
Published In: Volume 8 | Issue 3 | Year March-2021
DOI (Digital Object Identifier):
Page No: 367-374
ISSN Number: 2349-5162

Download Paper

Preview Article

Download Paper




Cite This Article

"SELF IMAGE,ATTITUDE FORMATION AND MALL REVISIT INTENTIONS : A PROPOSITIONAL MODEL AND RESEARCH AGENDA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 3, page no. pp367-374, March-2021, Available at : http://www.jetir.org/papers/JETIR2103054.pdf




Preview This Article


Downlaod

Click here for Article Preview