• RIYA KUMARI
• Vivek Aggarwal

India's top passenger vehicle exporter, Hyundai Motor India Limited, held a market share of around 26% of India's total vehicle exports of 4,444 units in 2019. The term strategy is very applicable to all business entities in today's competitive marketplace. When a business has unique and obvious advantages, it must be innovative in its strategy. Hyundai has initiated and adopted many strategies to ensure the overall placement demand of the brand, brand building and user engagement. A closed questionnaire was used to collect the data for this study. Data was collected from individuals of different income brackets in India by a non-probability convenience sampling method. The results of this study show that the current generation discovers products through advertising on radio (such as television) and media rather than through print media such as newspapers and magazines. Therefore, Hyundai should invest more in its marketing strategy in radio and digital advertising.

marketing Strategy of hyundai motors

" MARKETING STRATEGY OF HYUNDAI MOTORS IN PATNA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 4, page no.k516-k527, April-2023, Available :http://www.jetir.org/papers/JETIR2304A73.pdf

" MARKETING STRATEGY OF HYUNDAI MOTORS IN PATNA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 4, page no. ppk516-k527, April-2023, Available at : http://www.jetir.org/papers/JETIR2304A73.pdf