• USHA S
• DR.R.THIMMARAYAPPA

After sales services being the most prominent source of word-of-mouth promotion for consumer goods is discussed quite often among the marketers as well as the consumers. It generates loyal customers and customer loyalty leads to customer satisfaction and revenue generation for the company. A satisfied and happy customer brings more individuals and eventually more revenues for the organization. The after sales services forms customer value concept that motivates the customers buy what creates the most value for them. It has also been defined as an emotional bond created between a customer and supplier in the long run. The proposed study is designed to the sales services and consumer satisfaction of kitchen appliances in Mysore city. The statistical tools like descriptive statistics, frequency and % analysis are used to analyze after sales services consumer satisfaction. The data is based on primary survey conducted during the year 2022 July- September.

After Sales Service, Consumer Durables, Service Quality Dimensions, Customer Satisfaction

"A STUDY ON DIMENSIONS OF AFTER SALES SERVICE QUALITIES ON CUSTOMER SATISFACTION ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 8, page no.e185-e196, August-2023, Available :http://www.jetir.org/papers/JETIR2308421.pdf

"A STUDY ON DIMENSIONS OF AFTER SALES SERVICE QUALITIES ON CUSTOMER SATISFACTION ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 8, page no. ppe185-e196, August-2023, Available at : http://www.jetir.org/papers/JETIR2308421.pdf