• Dr. Madhu Arora
• Dr. Shubham Agarwal
• Dr. Poonam Khurana

The paper is an attempt to A study on Gender wise Apparel buying behavior .Gen Z is considered as the target group for the study as they are the consumers of this tech-dominated era. This study makes use of primary data collected through questionnaire from 417 respondents and SPSS software was used to analyze the result. Results show that that there is significant difference found in results of Levene's Test for Equality of Variances, when Equal variances assumed as well as Equal variances not assumed for gender wise impulse buying behavior of Gen Z, but there is no significant difference for gender wise impulse buying behavior of Gen Z when they go shopping with my family members. Paper considers only gender wise study can be treated as limitation of the study which opens doors for further scope of study. Education, income wise and other parameters can be studied by future researchers for Gen Z population.

Gen Z, Gender, Apparel, behavior, Significant

"A Study on Gender wise Apparel buying behavior of Gen Z", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.f656-f671, January-2024, Available :http://www.jetir.org/papers/JETIR2401581.pdf

"A Study on Gender wise Apparel buying behavior of Gen Z", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppf656-f671, January-2024, Available at : http://www.jetir.org/papers/JETIR2401581.pdf