ISSN: 2349-5162 | Impact Factor: 5.87

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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIRO006020

Page Number

179-192

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Title

The Role and Importance of Social Media Marketing in The Tourism Sector

ISSN

2349-5162

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"The Role and Importance of Social Media Marketing in The Tourism Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.179-192, December-2018, Available :http://www.jetir.org/papers/JETIRO006020.pdf

Abstract

One of the most competitive fields of Service sector is tourism industry, which requires effective management of natural, financial and human resources existing in country. For developing tourism industry in any country is therefore important to provide relevant Infrastructure, improve service quality and increase of customer satisfaction. Social Media has revolutionized the lives of people within a decade of its introduction. It has gradually inculcated into our daily routine as a real time source of information related to every ongoing activity, including business, technology, current affairs, social life, travel, and more. Social Media has also expanded the reach of industries as now they can target consumers sitting miles away without even meeting them. Social networking websites are based on building virtual communities that allow tourists to express their needs, wants and values, online. Social media marketing then connects these tourists and audiences to businesses that share the same needs, wants, and values. Through social networking sites, tourism organisations can keep in touch with individual followers. This personal interaction can in still a feeling of loyalty into followers and potential tourists. Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the Internet and the increased popularity of social channels has altered travel marketing.

Key Words

Social media, E- commerce, online booking, Advertising

Cite This Article

"The Role and Importance of Social Media Marketing in The Tourism Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp179-192, December-2018, Available at : http://www.jetir.org/papers/JETIRO006020.pdf

Publication Details

Published Paper ID: JETIRO006020
Registration ID: 190830
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 179-192
ISSN Number: 2349-5162

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UGC and ISSN Approved Journal | Call For Paper
(Volume 5 | Issue 12 | December 2018 |Impact factor 5.87)

Call For Paper | Volume 5 | Issue 12 | Impact factor 5.87


Cite This Article

"The Role and Importance of Social Media Marketing in The Tourism Sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp179-192, December-2018, Available at : http://www.jetir.org/papers/JETIRO006020.pdf

Important Dates Related to Publication Procedure:
  • » Paper Submission Till: 29 December 2018.
  • » UGC and ISSN Approved Journal
  • » Review (Acceptance/Rejection) Notification: Within 02-04 Days.
  • » Paper Publish:Within 02-07 Days after submitting the all documents.
  • » Frequency: Monthly (12 issue Annually)
  • » Journal Type : Open Access
  • »Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more | High Impact Factor: 5.87 Digital object identifier (DOI) and Hard Copy of certificate Provided.
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Impact factor: 5.87