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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIRP006053

Page Number

234-236

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Title

Impact Of Advertisement On Consumer Buying Behavior

ISSN

2349-5162

Cite This Article

"Impact Of Advertisement On Consumer Buying Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.234-236, December-2018, Available :http://www.jetir.org/papers/JETIRP006053.pdf

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Abstract

Advertisement play a major role in the business Advertising has gone through many phases. The first era was production-oriented. Here mass production was seen as a means to selling products by pumping in huge volumes into the market place. As a result demand exceeded supply; hence there was no need to advertise products (Holt, D,1983). They sold themselves. To better approach the problem of selling companies tried many techniques. These techniques combined with the support activities of marketing can be called as advertising. Advertising has been considered important since the time when trade started, then was the time for advertising by mouth, now we have different media platforms for the same purpose. But still the traditional word of mouth holds the best appeal in respect to all advertising platforms.

Key Words

Objectives of advertisement, importance of advertisement, Types of advertisement

Cite This Article

"Impact Of Advertisement On Consumer Buying Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp234-236, December-2018, Available at : http://www.jetir.org/papers/JETIRP006053.pdf

Publication Details

Published Paper ID: JETIRP006053
Registration ID: 192238
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 234-236
ISSN Number: 2349-5162

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Cite This Article

"Impact Of Advertisement On Consumer Buying Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp234-236, December-2018, Available at : http://www.jetir.org/papers/JETIRP006053.pdf




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