• Dr.N.Srinivas

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media. This editorial concentrates on the magnitude of digital promotion for both customers and marketers. We scrutinize the result of digital marketing on the base of firm’s sales. 100 respondents opinion are collected to get the clear picture about the present study.

Digital marketing, Promotion, Consistent, Interact

"Impact of Digital Marketing in India – A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 10, page no.63-67, October-2015, Available :http://www.jetir.org/papers/JETIR1701B11.pdf

"Impact of Digital Marketing in India – A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 10, page no. pp63-67, October-2015, Available at : http://www.jetir.org/papers/JETIR1701B11.pdf