• Thahirunissa A
• Dr. B. Poornachandran

Women, play a pivotal role in the investment decision making strategy of every family. On some instances, they assume the role of advisors for the family, while in certain other cases, they are the taskmasters of the family. Working women manage their own finances and decide the place and time of investment on their own. While making such decisions, they consider certain factors. This paper attempts to bring out the factors that determine the investment decision making style of working women investors of Kanchipuram district. The authors have identified thirty variables that influence the investment decision making style of 295 working women investors residing in Kanchipuram district of Tamilnadu, India. These variables were classified into nine predominant factors using Exploratory Factor analysis, Kaiser-Meyer-Olkin (KMO) measure of Sampling Adequacy and Bartlett's Test of Sphericity. The research also features certain astonishing decision making styles found among the women investors of Kanchipuram.

Investment decision making style, Factors, Opinions, Information analysis and Benefits from Investment.

"INVESTMENT DECISION MAKING STYLE OF WORKING WOMEN INVESTORS OF KANCHIPURAM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.307-314, November-2018, Available :http://www.jetir.org/papers/JETIR1811A38.pdf

"INVESTMENT DECISION MAKING STYLE OF WORKING WOMEN INVESTORS OF KANCHIPURAM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp307-314, November-2018, Available at : http://www.jetir.org/papers/JETIR1811A38.pdf