• MALLESHA S
• Dr. ANITHA H S

This study was conducted on the role of social media in the tourism industry in Bangalore. In order to achieve its aims, the study adopted a hybrid approach to collection and analysis of data, which involves the use of both qualitative and quantitative approach to research. Therefore, the study will first carry out literature view before conducting a survey using a questionnaire. The researcher will organize and analyse it using statistical tools that are measured by the SPSS 24.0. Preliminary result indicates that there is a growing reliance on social media as a critical source of travel information for both existing and potential tourists. Correspondingly, apart from the convenience that these tools provide, other factors such as trustworthiness, reliability and dependability of the social media played an instrumental role in encouraging users to depend on it as a source of travel information. The authors have recommended that there is a need for tourist destinations to seek to create a positive brand image not only offline but also on social media platforms in order to gain approval of these technology-savvy tourists and as a result, remain competitive in the tourism industry.

Trustworthiness, Reliability and Dependability, Usage of Social Media & Tourism needs

"A STUDY ON USAGE OF SOCIAL MEDIA SITES AND PROMOTIONAL STRATEGIES IN TOURISM INDUSTRY WITH SPECIAL REFERENCE TO BANGALORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 5, page no.585-597, May-2019, Available :http://www.jetir.org/papers/JETIR1905M94.pdf

"A STUDY ON USAGE OF SOCIAL MEDIA SITES AND PROMOTIONAL STRATEGIES IN TOURISM INDUSTRY WITH SPECIAL REFERENCE TO BANGALORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 5, page no. pp585-597, May-2019, Available at : http://www.jetir.org/papers/JETIR1905M94.pdf