• nidhika joshi

Dr.NidhikatJosh IPost-doctoralIreserchtfellow tIndianIcouncilIofIsocialIscienceIandIresearchIDelhi I(At)IM.D.S.UniversitytAjmer mailIid:-nidhika_joshi@yahoo.com mobile:-8890761000 IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIABSTRACT AIStudyIofIconceptualIframeworkIofITourismIMarketingIMixIandIItsIImpactIonITourismIDestinationsIinIRajasthan TourismIplaysIanIimportantIroleIinItheIeconomic,Icultural,IsocialIandIindustrialIdevelopmentIofIanyInation,ItourismIsectorIhasInotIreceivedIdueIconsiderationIforItheIresearchersIinItheIpast.IRajasthan,ItheIlandIofIchivalry,Iroyalty,IrichIartI&culture,Itraditions,Iheritage,IaIwideIplatterIofItouristIspots,Imusic,IrusticIasIwellIasIroyalIbeautyItoIsavourItheItastesIofIaIvarietyIofItourists. ITheIstateIhasIbeenIoneIofItheIfewIstatesIwhichIhaveIbeenIaggressivelyIpromotedIbyItheIIncredibleIIndiaICampaign.ITheIstateIwasIoneIofItheIfirstIfewIstatesItoIcomeIoutIwithIaIstateITourismIPolicyIinI2001.IRajasthanIisIaIpopularItouristIhangoutIspotIinINorthIIndia.IItIisIfrequentlyIvisitedIbyIglobalItourists.ITheIprosperousItouristIattractionsIofIRajasthanIincludesInumerousIfortsIandIpalaces,ImonumentsIandIstructures,IlakesIandImountains,IsandIdunesIandIdesertIbeauty,InationalIparksIandIwildlifeIdestinations.I.IMassItourism,IforIexample,IevenIifIitIkeepsIattractingIaIgreatIamountIofIpeopleIandIgeneratingIimportantIrevenues,IisInotItheImostIattractiveIkindIofItourismIanymore. TheIcountrysideItriesItoIcaptureItheseIcustomersIthatIcanIcontributeItoIdiversifyingItheIlocalIeconomyIandIimprovingItheIdynamismIofItheIterritory.IEmphasisIonIpromotingItourismIisIhoweverIaIcomparativelyIrecentIphenomenonIofItheIwest.ITourismIonItheIoneIhandIhelpItheIIpeopleIreleaseItheirIstressIofIcityIlifeIinItheImidstIofInature,IandIonItheIotherIhand,IhelpIdevelopItheItourismIdestinationIareasIthroughIvariousIways,IsuchIas,IincomeIandIemploymentIgenerationIofItheIpeople,IcreatingIsocialIandIculturalIawarenessIamongIthem,IraisingIdemandIforIphysicalIinfrastructure,IICTIservicesIasIwellIasIhealthIandIeducationalIservices,IandIaboveIallIestablishesIlinkagesIbetweenIruralIandIurbanIareas. Keywords-IRajasthanITourism,ITourismIDestination

"A Study of conceptual framework of Tourism Marketing Mix and Its Impact on Tourism Destinations in Rajasthan", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.207-211, June 2019, Available :http://www.jetir.org/papers/JETIR1906Z30.pdf

"A Study of conceptual framework of Tourism Marketing Mix and Its Impact on Tourism Destinations in Rajasthan", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp207-211, June 2019, Available at : http://www.jetir.org/papers/JETIR1906Z30.pdf