• Dr. S. Thirumal

Abstract: The impact of the world-wide trend change in the business world is strongly felt in the banking sector in the developing countries in general and in India in particular. The growing global competition and change in the needs of the customers force commercial banks to introduce various innovative products and services to win the confidence and satisfaction of the consumer so as not only to retain the existing customers but also to attract new ones. As the customers’ satisfaction of services offered are also one of the key factors that determine the survival and the success of the banks in the competitive environment this study makes an attempt to identify and examine the factors influencing the satisfaction level of the customers in the study area. Two taluks namely Ramanathapuram and Paramakudi in Ramanathapuram District were selected on the basis of number of branches functioning there. The primary data were collected by administering a well-structured interview schedule from 360 respondents. It concludes that the level of customer satisfaction on banking services is influenced more by accuracy than other variables.

Key words: Customer opinion, Satisfaction, Influencing factors, Banking services

"Factors Influencing the Satisfaction Level of the Customers in Private and Public Sector Banks -With Special Reference to Ramanathapuram District in Tamil Nadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.904-913, June-2019, Available :http://www.jetir.org/papers/JETIR1907S44.pdf

"Factors Influencing the Satisfaction Level of the Customers in Private and Public Sector Banks -With Special Reference to Ramanathapuram District in Tamil Nadu", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp904-913, June-2019, Available at : http://www.jetir.org/papers/JETIR1907S44.pdf