• SWATI SHRIVASTAVA
• Dr.Ruchi Bangur

The concept of Mergers and Acquisitions has mustered enough consideration of the Multinational Behemoths, Industrialists, Government sector and Researchers as a significant mechanism to withstand the gauntlets in the global, complex and transforming epoch. Many positive practices and initiatives have been taken by the professional managers to combat the requisites of the challenging and demanding business world in the form of Mergers and Acquisitions; but the hindrances impeding the fruitful acknowledgement, implementation and further revival of organizations have implicitly and explicitly influenced the possible and productive consequences in the advancing nations. There is dearth of an imperative initiative to provide a conceptual Model illuminating the important factors and constructs, which influence the decisions regarding Mergers and Acquisitions. In order to find the concerned factors and constructs affecting the Mergers and Acquisitions; an in-depth literature review was undertaken by reviewing about 73 scholarly research works from the reputed and peer-reviewed journals along with the sources of open access available online providing the foundational aspects in context to the Mergers and Acquisitions. Hermeneutics and qualitative content analysis were used for defining the factors and constructs. The constructs and factors constitute the entire conceptual domain reflecting the major aspects influencing the possible Merging initiatives in terms of (E) Economic Turf; (S) Strategic Assets and (C) Cultural Environment. The main aim of the research paper is to propose a new conceptual framework named “CES” approach, which considers the various factors and constructs that influence the organizational decisions in context to Mergers and Acquisitions (M&As) across the advancing as well as developing economies such as India. The study also revealed that majority of the research works has been reflecting these factors and constructs only. Finally, the propositions for the managers, policy-makers, business intellects, experts, academicians and researchers have been provided to enable the researchers to give a clear cut understanding of these foundational constructs with regard to the Mergers and Acquisitions.

Mergers and Acquisitions (M&A); Conceptual Model; Economic Turf, Strategic Assets and Cultural Environment

"SSTUDY OF MERGERS AND ACQUISITIONS DECISIONS IN THE CURRENT SCENARIO THROUGH CES MODEL”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.f168-f185, October-2021, Available :http://www.jetir.org/papers/JETIR2110526.pdf

"SSTUDY OF MERGERS AND ACQUISITIONS DECISIONS IN THE CURRENT SCENARIO THROUGH CES MODEL”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppf168-f185, October-2021, Available at : http://www.jetir.org/papers/JETIR2110526.pdf