• Prof. Nidhi Agarwal
• Rekha Berwal

The rise of e-commerce has revolutionized the way people shop and the fashion industry is no exception. Online shopping for clothing has gained immense popularity, particularly among the youth demographic. The present paper aims to explore the pros and cons of online shopping of clothing among youth, shedding light on the advantages and disadvantages associated with this growing trend. By examining the convenience, cost-effectiveness, product information, and personalization offered by online shopping, as well as the challenges related to sizing, physical examination, shipping and security, this study provides a comprehensive analysis of the impact of online clothing shopping on youth. The pros of online shopping for clothing among youth are numerous. Firstly, the convenience and accessibility of online platforms allow youth to shop anytime and anywhere, providing a vast range of options and styles. Additionally, cost and affordability play a significant role, as online retailers often offer discounts, deals and promotions, enabling youth to find affordable fashion choices. The availability of detailed product information and customer reviews enhances the decision-making process, enabling informed purchases. Moreover, online platforms employ personalization and customization techniques, offering tailored recommendations and virtual fitting rooms, ensuring a personalized and engaging shopping experience for the youth.

E-Commerce, Demographic, Customization, Shopping, Product

"Online Shopping of Clothing Among Youth Pros and Cons- A Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 7, page no.a400-a408, July-2023, Available :http://www.jetir.org/papers/JETIR2307047.pdf

"Online Shopping of Clothing Among Youth Pros and Cons- A Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 7, page no. ppa400-a408, July-2023, Available at : http://www.jetir.org/papers/JETIR2307047.pdf