• Debasmita Panigrahy
• K K Veluri
• Joyant Yosobardhan Sahoo

Sustainable tourism development is attracting more and more attention since it can help the economy grow, protect the environment, and improve people's lives. Policies and innovations that promote eco-tourism are seen as important for long-term tourist growth. Social media is also very important for supporting sustainable tourism because it makes it easier for stakeholders to get involved, share knowledge, and come up with new ideas. This research looks at how eco-friendly product and process innovations, eco-friendly organizational innovations, eco-friendly tourist laws, and social media all affect the long-term growth of tourism in Odisha, India. Odisha is becoming a serious player in the ecotourism market thanks to its many natural resources and strong branding efforts. Questionnaires were used to collect data from a small group of people as part of a quantitative research method. Then, different methods of data analysis were used to find connections between factors and check the study theories. The results show that eco-product innovation, eco-process innovation, eco-organizational innovation, eco-tourism laws, and social media are all linked to long-term growth in tourism in Odisha. It has been found that social media platforms are very helpful for tourism businesses to connect with stakeholders, get useful information, and share ideas. The study comes to the conclusion that eco-innovation and eco-tourism laws can help Odisha's tourist industry grow in a way that is good for the environment. Social media can also be a strong way to get stakeholders involved, share information, and come up with new ideas. By using eco-innovation and eco-tourism policies, policymakers can use the research's findings to make effective policies that encourage sustainable tourism growth. This will ensure that the tourism industry in Odisha continues to be successful.

Sustainable Tourism Development, Eco-Innovation, Eco-Tourism Policies, Social Media, Odisha.

"The effect of social media on sustainable development of ecotourism with reference State of Odisha ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 11, page no.b631-b637, November-2023, Available :http://www.jetir.org/papers/JETIR2311173.pdf

"The effect of social media on sustainable development of ecotourism with reference State of Odisha ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 11, page no. ppb631-b637, November-2023, Available at : http://www.jetir.org/papers/JETIR2311173.pdf