UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 11 | Issue 11 | November 2024

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Published in:

Volume 11 Issue 1
January-2024
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2401693


Registration ID:
530961

Page Number

g809-g823

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Title

SEAMLESS INTEGRATION OF BLUETOOTH BEACONS FOR MULTI-CHANNEL SHOPPING EXPERIENCE

Abstract

In the ever-changing retail landscape, where physical and digital merge, a seamless shopping experience spanning stores and online platforms is essential. This project leverages Bluetooth beacon tech to effortlessly unite these realms, creating personalized shopping. It involves physical stores, a mobile app, and an online platform, all linked by strategically placed Bluetooth beacons. The goal is to enhance customer engagement, simplify navigation, and enrich interaction. The mobile app serves as the core, bridging shoppers to the in-store world. As customers enter, beacons trigger tailored notifications, real-time promotions, and recommendations. It also guides in-store navigation via beacons. Seamless app-online integration ensures a consistent cart. Shoppers easily switch between online and in-store shopping, even using beacons for click-and-collect. Data analytic track user interactions, refining marketing and hyper-personalizing promotions. User feedback drives continual enhancements. This project re-imagines retail with a unified, adaptive, and context-aware shopping experience, driven by Bluetooth beacons, setting new standards in convenience and engagement.

Key Words

Bluetooth Beacon, mobile app, shopping mall, navigation, notification, promotions, recommendations

Cite This Article

"SEAMLESS INTEGRATION OF BLUETOOTH BEACONS FOR MULTI-CHANNEL SHOPPING EXPERIENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.g809-g823, January-2024, Available :http://www.jetir.org/papers/JETIR2401693.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"SEAMLESS INTEGRATION OF BLUETOOTH BEACONS FOR MULTI-CHANNEL SHOPPING EXPERIENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppg809-g823, January-2024, Available at : http://www.jetir.org/papers/JETIR2401693.pdf

Publication Details

Published Paper ID: JETIR2401693
Registration ID: 530961
Published In: Volume 11 | Issue 1 | Year January-2024
DOI (Digital Object Identifier):
Page No: g809-g823
Country: chennai, tamil nadu, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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