• NIHAL AHMED N
• Vishwajith M
• ManojKumar V
• Manikandan R
• Kalaimathi R

In the ever-changing retail landscape, where physical and digital merge, a seamless shopping experience spanning stores and online platforms is essential. This project leverages Bluetooth beacon tech to effortlessly unite these realms, creating personalized shopping. It involves physical stores, a mobile app, and an online platform, all linked by strategically placed Bluetooth beacons. The goal is to enhance customer engagement, simplify navigation, and enrich interaction. The mobile app serves as the core, bridging shoppers to the in-store world. As customers enter, beacons trigger tailored notifications, real-time promotions, and recommendations. It also guides in-store navigation via beacons. Seamless app-online integration ensures a consistent cart. Shoppers easily switch between online and in-store shopping, even using beacons for click-and-collect. Data analytic track user interactions, refining marketing and hyper-personalizing promotions. User feedback drives continual enhancements. This project re-imagines retail with a unified, adaptive, and context-aware shopping experience, driven by Bluetooth beacons, setting new standards in convenience and engagement.

Bluetooth Beacon, mobile app, shopping mall, navigation, notification, promotions, recommendations

"SEAMLESS INTEGRATION OF BLUETOOTH BEACONS FOR MULTI-CHANNEL SHOPPING EXPERIENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.g809-g823, January-2024, Available :http://www.jetir.org/papers/JETIR2401693.pdf

"SEAMLESS INTEGRATION OF BLUETOOTH BEACONS FOR MULTI-CHANNEL SHOPPING EXPERIENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppg809-g823, January-2024, Available at : http://www.jetir.org/papers/JETIR2401693.pdf