• K N Shailaja Jois
• Dr M Shivalinge Gowda

Higher Education plays an essential role in moulding an individual’s perception about everything being employability skills, decision making, investing and exploring various avenues for investment. While the undergraduate levels of education open the gateways of employment, higher education brings in specialisation and hones the skill of the individual. Higher education tries to bring the required maturity to enable people to face the employment market. Higher education also tries to help in attaining the sustainable goals like no poverty, equality, cleaner environment etc. In all higher education helps in moulding the mindset of people to work towards a better society. Higher education also brings about coordination and the sense of understanding the country. While education in India is more concept based, education in foreign countries inculcates practical experiences. One of the reasons may be that the student population in India is very large as compared to foreign countries. For investment avenues, higher education and a well-developed society and economy will bring a major change in the pattern of investment. Women in particular are more prone to stick to the traditional avenues of investment like physical assets which no doubt appreciates in value over time but does not contribute to the economy through sale and repurchase. While a healthy economy will thrive on financial assets, there is a need to understand the reasons as to these assets are not adopted for investment. With these concepts in mind the paper tries to highlight the role of higher education in increasing the awareness of various investment opportunities to the society in general and women in particular and how such awareness affects their decision making.

Higher Education, Investment Avenues, Physical and Financial Assets, Decision making

" Perception of Women towards Investment in Physical and Financial Assets: Role of Higher Education in Independent Decision Making", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 7, page no.f165-f169, July-2024, Available :http://www.jetir.org/papers/JETIR2407527.pdf

" Perception of Women towards Investment in Physical and Financial Assets: Role of Higher Education in Independent Decision Making", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 7, page no. ppf165-f169, July-2024, Available at : http://www.jetir.org/papers/JETIR2407527.pdf