• Daggupati Ramanjulu

Cricket in India has evolved into a significant economic powerhouse, with revenue streams ranging from broadcasting rights, sponsorships, advertisements, ticket sales, merchandising, and franchise leagues like the Indian Premier League (IPL). Key stakeholders include the Board of Control for Cricket in India (BCCI), IPL franchises, players, broadcasters, and sponsors. The BCCI plays a pivotal role in revenue management and strategic development, while IPL franchises generate employment and contribute to local economies. Players and broadcasters also derive substantial returns on investment through audience engagement. Cricket's impact on the Indian economy is profound, fostering employment, boosting tourism, and benefiting local businesses. However, challenges such as financial disparities, corruption, and sustainability issues pose risks to cricket's economic stability. The digital transformation of media and the potential expansion of cricket leagues present new economic opportunities, and globalization efforts could further enhance cricket's economic footprint.

Cricket, Revenue generation, IPL, BCCI, Sports tourism, Digital Transformation

"Beyond The Boundary: The Economic Significance of Cricket in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 7, page no.g523-g529, July-2024, Available :http://www.jetir.org/papers/JETIR2407660.pdf

"Beyond The Boundary: The Economic Significance of Cricket in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 7, page no. ppg523-g529, July-2024, Available at : http://www.jetir.org/papers/JETIR2407660.pdf