• Ms.Aparna Shashivarnam
• Ms.R.Subiksha

The Younger generation of today is known to be technologically well literate. They are prone to have extensive knowledge about social media. But we do not fully understand or know the extent to which they are financially literate. That is the objective of this study. This research seeks to examine the awareness and preferences of the young people, specifically young women, towards investment. This study used primary data by questionnaire, and the samples chosen are the young generation aged from 18 to 30 years old. Based on our research in the literature of awareness and preferences, there are three independent variables used; financial literacy, personal interest, and their environment that relate to the dependent variable, the awareness and preference on investment. The result reveals that the key driven investment among the young women is significantly based on independent variables. Finally, the limitations and recommendations are included to help further research on the same topic.

Keywords: Awareness, preferences, Environment, Financial Literacy, Investment, Personal Interest, Young women

"A STUDY ON INVESTEMENT AWARENESS AND PREFERENCES AMOUNG YOUNG WOMEN IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 8, page no.e718-e725, August-2024, Available :http://www.jetir.org/papers/JETIR2408583.pdf

"A STUDY ON INVESTEMENT AWARENESS AND PREFERENCES AMOUNG YOUNG WOMEN IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 8, page no. ppe718-e725, August-2024, Available at : http://www.jetir.org/papers/JETIR2408583.pdf