• Aditya Kumar
• Dr. Ajay Kumar

Abstract: Social media usage plays an important role in university students’ academic performances. Social media has also clearly impacted all levels of education by providing limitless opportunities for learning. Social media usage studies reveal that Facebook, Instagram, LinkedIn, and Twitter are highly popular among undergraduate College students. With the increasing popularity of social networking sites among undergraduate students, the education systems need to adapt their teaching and learning approaches according to social networking sites to provide students with helpful information and build learning communities in online learning environments at higher education levels.

Keywords: Social Media, Academic Performance, Undergraduate Students,

"Effect of Social Media on Academic Performance of Undergraduate College Students: A Literature Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.g650-g658, November-2024, Available :http://www.jetir.org/papers/JETIR2411668.pdf

"Effect of Social Media on Academic Performance of Undergraduate College Students: A Literature Review", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. ppg650-g658, November-2024, Available at : http://www.jetir.org/papers/JETIR2411668.pdf