• Madan Sekhar Murri
• P.Uma Maheswari Devi
• N.Udaya Bhaskar

The changing trends in the supply chain of Fast-Moving Consumer Goods (FMCG) within the urban landscapes of Visakhapatnam and Hyderabad. It identifies some critical factors that may shape supply chain dynamics, like technological advancements, consumer behavior, infrastructure development, and market competition. Based on the empirical evidence, the study pinpoints regional similarities and differences in supply chain practices, followed by implications for the stakeholders in the FMCG sector. It also shows the role of green marketing and eco-friendly goods, pointing to the growing importance of sustainable practices in the industry. The study thereby extracts a comprehensive understanding of the supply chain strategies in metros and Tier-II cities through the analysis of consumer perception, localized resource utilization, and the impacts of economic policies. The findings contribute to academic literature and provide actionable recommendations for businesses to optimize their supply chain operations in similar contexts.

FMCG supply chain, Visakhapatnam, Hyderabad, consumer behavior, green marketing, urban supply chain, sustainable practices, regional analysis, market trends, and eco-friendly products.

"Analyzing supply chain trends in FMCG (An Empirical Study of Visakhapatnam and Hyderabad Cities)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 7, page no.f501-f506, July-2025, Available :http://www.jetir.org/papers/JETIR2507554.pdf

"Analyzing supply chain trends in FMCG (An Empirical Study of Visakhapatnam and Hyderabad Cities)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 7, page no. ppf501-f506, July-2025, Available at : http://www.jetir.org/papers/JETIR2507554.pdf