• Tushar Sharma
• Dr. Ram Sunder Kumar

The evolution of digital technology has profoundly reshaped the news ecosystem, altering how information is produced, distributed, and consumed. This study examines the impact of digital transformation on the credibility of news channels, with a specific focus on leading Hindi television news outlets. While 24-hour TV channels once defined the gold standard of timely journalism, younger audiences now increasingly turn to digital platforms and social media for news. Using quantitative content analysis and survey data, this research investigates how major global and Indian news channels engage audiences on YouTube, Facebook, and Instagram. Findings reveal that television news organizations often replicate traditional formats online without adopting platform-specific strategies, leading to credibility concerns. While YouTube mirrors TV content, Facebook mainly drives website traffic, and Instagram is used more for branding than news delivery. Survey results suggest that although TV channels still retain some trust, audiences increasingly verify information digitally and perceive fake news to be more prevalent on online platforms. This study highlights the urgent need for TV news organizations to adapt strategically to digital ecosystems while upholding journalistic ethics. The research contributes to understanding how credibility is shaped in India’s dynamic media landscape and offers insights into sustaining audience trust in the digital age.

Digital news channels, Hindi TV news, news credibility, fake news, fact-checking, viral content, digital transformation

"Scrolling for Truth: Digital Transformation and the Credibility Crisis of Hindi News Channels", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 10, page no.b774-b783, October-2025, Available :http://www.jetir.org/papers/JETIR2510194.pdf

"Scrolling for Truth: Digital Transformation and the Credibility Crisis of Hindi News Channels", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 10, page no. ppb774-b783, October-2025, Available at : http://www.jetir.org/papers/JETIR2510194.pdf