• Dr. Sonali Gholap
• Dr. Sucharita Charya
• Varun Gadia

This article analyzes the performance and outcomes of the Ergotamine-Caffeine-Paracetamol Digital Marketing Campaign, executed in collaboration with Hidoc Dr., India’s leading digital learning platform for doctors [1]. The three-month initiative, conducted from July to September 2025, targeted General Physicians, Consulting Physicians, and Ophthalmologists across India, aiming to improve awareness, perception, and engagement for this well-established migraine management therapy [2]. Leveraging Hidoc’s omnichannel physician engagement network, the campaign delivered measurable outcomes - reaching over 100,000 doctors, generating more than 900,000 impressions, and achieving 90,113 clicks with a 10% CTR [3]. The project demonstrated the impact of structured, compliant, and data-driven digital outreach in enhancing healthcare communication [4,5].

"Driving Physician Engagement: A Digital Success Story with Ergotamine-Caffeine-Paracetamol", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 12, page no.a159-a162, December-2025, Available :http://www.jetir.org/papers/JETIR2512022.pdf

"Driving Physician Engagement: A Digital Success Story with Ergotamine-Caffeine-Paracetamol", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 12, page no. ppa159-a162, December-2025, Available at : http://www.jetir.org/papers/JETIR2512022.pdf