• Dr GUDIPATI SRINIVASA RAO
• A.Akshay Kumar
• B.Chandhrakala

Artificial Intelligence (AI) is emerging as a transformative force in personal finance, changing the way individuals save, invest, manage risks, plan retirement and make wealth-management decisions. The convergence of artificial intelligence, machine learning, generative AI, robo-advisory, predictive analytics and digital financial platforms has created an ecosystem in which personalized financial information and decision support can increasingly be delivered at scale. India provides a particularly important context for examining this transformation because of the rapid expansion of digital financial services, financial technology, mobile connectivity, online investment platforms and digital financial inclusion. The present paper adopts a thematic and conceptual approach to examine the transformative role of AI in personal finance and its implications for wealth management and investment decision-making in India. The analysis focuses on six interconnected themes: AI-enabled financial planning, intelligent wealth management, AI-assisted investment decision-making, behavioural finance, financial inclusion and responsible AI governance. The paper argues that AI can reduce information barriers, personalize financial services, improve analytical capabilities and potentially democratize access to wealth-management tools. However, these opportunities are accompanied by significant concerns relating to algorithmic bias, data privacy, explainability, hallucinated or inaccurate outputs, automation bias, cybersecurity and investor over-reliance. The paper further examines the emerging Indian regulatory perspective, particularly the responsibilities of investment advisers and other regulated entities using AI tools. Based on the thematic analysis, a Responsible AI-Powered Personal Finance Framework is proposed, comprising financial literacy, personalization, intelligent analytics, human oversight, transparency, suitability, data protection and continuous monitoring. The paper concludes that AI should not be regarded as a substitute for financial judgment but as an augmentation mechanism capable of strengthening informed decision-making when supported by financial literacy, ethical governance and appropriate regulatory safeguards. Such a responsible human–AI financial ecosystem can contribute to inclusive wealth creation and India’s broader vision of Viksit Bharat @2047.

Artificial Intelligence, Personal Finance, Wealth Management, Investment Decision-Making, Generative AI, Robo-Advisory, Financial Literacy, Behavioural Finance, FinTech, Responsible AI, India

"ARTIFICIAL INTELLIGENCE IN PERSONAL FINANCE: TRANSFORMING WEALTH MANAGEMENT AND INVESTMENT DECISION-MAKING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 10, page no.a150-a157, October-2026, Available :http://www.jetir.org/papers/JETIR2610016.pdf

"ARTIFICIAL INTELLIGENCE IN PERSONAL FINANCE: TRANSFORMING WEALTH MANAGEMENT AND INVESTMENT DECISION-MAKING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 10, page no. ppa150-a157, October-2026, Available at : http://www.jetir.org/papers/JETIR2610016.pdf