• NEHA SONI
• SUSHMA DURAPHE

In this paper, we develop an EOQ model by taking exponentially increasing demand. In the proposed model, the holding cost is a function of time. Shortages are allowed and completely backlogged. We considered constant deterioration. The model is based on those essential products their demand never declines. Also, invest some amount in advertisement and marketing. An effective marketing strategy is required to increase sales and to ensure the sale of the entire stock before deterioration. A mathematical model is developed by using a differential equation and finding the minimum total cost.

Inventory model, exponentially increasing demand, deterioration, the total cost, holding cost, EOQ, shortages, etc

"An Inventory Model For Exponentially Increasing Demand With Shortages and Effective Marketing Strategy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 11, page no.85-90, November-2024, Available :http://www.jetir.org/papers/JETIRGP06009.pdf

"An Inventory Model For Exponentially Increasing Demand With Shortages and Effective Marketing Strategy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 11, page no. pp85-90, November-2024, Available at : http://www.jetir.org/papers/JETIRGP06009.pdf