• Dr. P. VENKATAIAH

Artificial Intelligence (AI) is transforming industries worldwide, and accounting and finance are no exceptions. From automating repetitive tasks to enabling advanced data analytics, AI is reshaping how financial professionals perform their roles. In accounting, AI technologies such as machine learning, natural language processing, and robotic process automation are increasingly used to perform tasks like data entry, invoice processing, and auditing, reducing the risk of human error and enabling real-time financial reporting. AI-powered tools can analyze large volumes of financial data, detect anomalies, and ensure compliance with regulatory standards more efficiently than traditional methods. In the realm of finance, AI contributes significantly to risk assessment, fraud detection, investment analysis, and portfolio management. Algorithms can process complex market data to identify patterns and trends, supporting predictive analytics and more informed financial strategies. Chatbots and virtual assistants enhance customer service in banking and financial services, offering instant responses and personalized recommendations. Moreover, AI enables strategic financial planning by providing insights through advanced forecasting models, allowing organizations to adapt quickly to market changes. While AI enhances efficiency and decision-making, it also presents challenges, such as ethical concerns, data privacy, and the need for upskilling professionals to work alongside intelligent systems. This paper explores the AI is not just a tool for automation but a transformative force in accounting and finance, redefining roles, streamlining operations, and enabling data-driven decision-making. As the technology evolves, its integration into financial practices is expected to deepen, offering both opportunities and challenges for professionals and organizations alike.

Artificial Intelligence, Accounting, Finance, Productivity, Business.

"THE ROLE OF ARTIFICIAL INTELLIGENCE IN ACCOUNTING AND FINANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.115-119, August-2025, Available :http://www.jetir.org/papers/JETIRHC06014.pdf

"THE ROLE OF ARTIFICIAL INTELLIGENCE IN ACCOUNTING AND FINANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp115-119, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06014.pdf