• Dr. C. Brahmaiah
• Dr. D. Ch. AppaRao

Artificial intelligence everyone, even those who live beneath the rocks, is familiar with artificial intelligence in today's world. Artificial intelligence is a virtual realm that provides solutions to several human issues, hence simplifying people's lives. A few bright people considered applying artificial intelligence to the e-commerce industry. AI is widely used in e-commerce and has produced encouraging outcomes. AI has been a key factor in the expansion of e-commerce. The proposed study will provide insight into the application of AI in the e-commerce sector and its effects on e-commerce portals. It looks at the use of AI in fields like intelligent product recommendations, voice commerce, healthcare, inventory management, handwriting recognition, intelligent robots, image recognition, recommendation systems, fraud detection, chatbots, and other virtual assistants. This study examines the significant ways in which AI influences and advances e-commerce.

E-Commerce, Artificial Intelligence, Chatbots, Online Shopping, Personalization, Inventory Management.

"THE ARTIFICIAL INTELLIGENCE IN E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 8, page no.251-254, August-2025, Available :http://www.jetir.org/papers/JETIRHC06035.pdf

"THE ARTIFICIAL INTELLIGENCE IN E-COMMERCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 8, page no. pp251-254, August-2025, Available at : http://www.jetir.org/papers/JETIRHC06035.pdf